{
  "name": "Nika AI Brand System",
  "version": "2026-07-29",
  "language": "ru",
  "brand": "Nika AI",
  "brand_face": {
    "name": "Nika",
    "public_image_url": "https://agentnika.ru/brand/nika-character-identity-reference.png",
    "local_source": "assets/brand/nika-character-identity-reference.png",
    "role": "single recognizable face for website, agents, products, Telegram, MAX, and future interfaces",
    "character": [
      "calm",
      "professional",
      "adult",
      "warm but businesslike",
      "clear about human confirmation boundaries"
    ],
    "not": [
      "toy chatbot",
      "fantasy mascot",
      "abstract AI symbol",
      "overly familiar assistant"
    ]
  },
  "design_system": {
    "name": "Ocean Coral",
    "source": "D:/FUN_APPS/_design-system/ocean-coral",
    "primary": "#2878B8",
    "coral": "#E86452",
    "font": "DM Sans Variable",
    "icons": "lucide-react",
    "interface_character": "calm modern business UI without cold technical noise"
  },
  "interface_kit_url": "https://agentnika.ru/agent-interface-kit.json",
  "brand_kit_page_url": "https://agentnika.ru/brand-kit",
  "voice_rules": [
    "Ask short clarifying questions before suggesting a solution.",
    "Explain the next step in plain business language.",
    "Avoid technical jargon in visitor-facing copy.",
    "Show where human confirmation is required.",
    "Keep the same voice across site, chat, products, Telegram, and MAX."
  ],
  "agent_extension_rules": [
    "Every new agent or product must have a clear audience, task, channels, confirmation boundaries, launch model, payment model, and contact path.",
    "Every new public agent must follow the human brand kit page and agent-interface-kit.json.",
    "The roadmap page must explain how new products enter the catalog and which launch gates must be passed before paid public sales.",
    "Every public product page must connect back to Nika as the shared brand face.",
    "Every lead form must capture product or agent interest, sourcePath, sourceUrl, referrer when available, and UTM campaign labels.",
    "Pilot brief pages should turn product interest into concrete inputs before a paid pilot is sold.",
    "Important legal, financial, document, marketplace publication, and public promise actions require human confirmation.",
    "Machine-readable files must be updated when a new public product or agent becomes part of the catalog."
  ],
  "public_urls": {
    "about_nika": "https://agentnika.ru/about-nika",
    "brand_kit": "https://agentnika.ru/brand-kit",
    "agent_interface_kit": "https://agentnika.ru/agent-interface-kit.json",
    "agent_passport": "https://agentnika.ru/agent-passport",
    "launch_kit": "https://agentnika.ru/launch-kit",
    "launch_kit_contract": "https://agentnika.ru/launch-kit.json",
    "roadmap": "https://agentnika.ru/roadmap",
    "quiz": "https://agentnika.ru/quiz",
    "chat": "https://agentnika.ru/chat",
    "catalog_passport": "https://agentnika.ru/catalog-passport.json",
    "product_card_sample": "https://agentnika.ru/product-card-sample.json",
    "product_card_sample_page": "https://agentnika.ru/products/product-card-generator/sample",
    "product_card_pilot": "https://agentnika.ru/product-card-pilot.json",
    "product_card_pilot_page": "https://agentnika.ru/products/product-card-generator/pilot",
    "product_card_delivery": "https://agentnika.ru/product-card-delivery.json",
    "product_card_delivery_page": "https://agentnika.ru/products/product-card-generator/delivery",
    "product_card_brief": "https://agentnika.ru/product-card-brief.json",
    "product_card_brief_page": "https://agentnika.ru/products/product-card-generator/brief",
    "launch_status": "https://agentnika.ru/launch-status.json",
    "launch_readiness": "https://agentnika.ru/launch-readiness",
    "seo_geo": "https://agentnika.ru/seo-geo.json",
    "lead_schema": "https://agentnika.ru/lead-schema.json",
    "integrations": "https://agentnika.ru/integrations",
    "webhook_receiver": "https://agentnika.ru/webhook-receiver.json",
    "humans": "https://agentnika.ru/humans.txt",
    "security": "https://agentnika.ru/security.txt",
    "brand_system": "https://agentnika.ru/brand-system.json"
  }
}